The film is the first in the Hutsulia documentary trilogy.

The three Cheremisky brothers live in the mountains, where they don't dream of owning an iPhone7, because to earn half of its price, they have to go to bed at midnight and get up at 3 a.m. all summer long, milk a hundred sheep, make cheese, wash cauldrons... This is the usual daily routine of 9-year-old Sashko Cheremiskyi, who earned as much as 3,000 hryvnias from his "old stall" this summer. But with this money, he didn't buy a bike or a tablet, he paid shepherds to graze his four sheep, bought a backpack and notebooks for September 1, and gave the rest... to repair his school. His brother Yurko, at the age of 10, bakes bread, cooks borscht and braids his younger sister's hair. The eldest, 12-year-old Vasya, dreams of becoming a reporter or cameraman, but first he wants to see the big city. The three boys don't go to school because they need to chop wood for the winter. Otherwise, their large family will freeze to death...

Meanwhile, the hooligan folk-punk band Familia Perkalaba, led by "Moss", travels from Frankivsk to the village of Kvasy in Zakarpattia, where the Cheremiskis live. In an effort to climb as deep into the mountains as possible to write a new album there, they accidentally find Zina Cheremiska, the mother of our heroes, a Moldovan woman who married a Hutsul 28 years ago and gave birth to seven children. It turns out that in the empty house where the musicians set up a studio, there lived a dead uncle who died a terrible death a year ago...