The new design was developed by Kyiv Academy of Media Arts graduate Oksana Chernichenko.
The key design elements of the 49th Kyiv International Film Festival 'Molodist' were two rectangles in perspective, symbolizing the projector and the projection image on the movie screen.
The slogan – See Mo, short for See Molodist 'See' Molodist ', is also a play on words, because it is pronounced the same way as See More (' see more ').
The slogan of the advertising campaign is 'Cinema is not without questions'. Creatives from IAmIdea with the help of focus groups found that the main thing for the audience is the taste of the movie and reflection after watching.
The new colors of the festival are emerald, ruby and sapphire.
This year, the Kyiv International Film Festival 'Molodist' will be held on August 22-30, 2020 in online and offline formats.
Source: Press service of KIFF 'Molodist'.