Masha is the author of not too sophisticated articles for women's magazines, and every year she goes to rest to the same place at the seaside. A local photographer Ivan falls in love with her. But he can not dare to express his feelings. One of his friends tells about a magic camera. If you take a picture of a man to save the image, he will fall love with you for sure. Ivan realizes this opportunity. But the photograph mysteriously disappears, and Mary begins to admire all the guys around. Ivan will have to find out what has happened to the picture and to win the beloved.