Successful businessman Yevhen Golovchenko comes from the capital to a small provincial town to buy and reorganize a local plant. But business quickly recedes into the background: Eugene meets a young beautiful Anna and decides to conquer her heart. However, all the usual methods of seduction do not work for a girl ... Will Eugene still be able to fall in love with Anya? And who is she for him - another prize to be won, or the first true love?