The new advertisement with a naked young woman on a billboard near the cemetery does not embarrass either the city authorities or the citizens. But a mother who lost her only son in the war cannot come to terms with this outrageous vulgarity. A small woman with great grief opposes the shameful system in which she lives. Faced with misunderstanding, contempt and indifference, she is faced with a choice: to try to change society or to choose the path of personal change?