The Ukrainian show business has existed for almost 30 years. It was built in particular by the people who became the heroes of this tape. Prominent producers, artists and managers, each of whom has his own vision of the current state of Ukrainian music and is concerned about its future.

The film openly discloses the following topics: Ukrainian music awards, television and media; the Ukrainian scene until 2014 and beyond; quotas for radio; perspectives of Ukrainian music in the West; touring Ukrainian artists in Russia; the popularity of Russian rap among Ukrainian youth; problems of the concert business; state support for the music industry.

Producers Yuri Nikitin (KAZKA), Mikhail Yasinsky (Olya Polyakova), Alexey Potapenko (Potap) and Irina Gorova (MOZGI, Vremya i Steklo, Michelle Andrade, INGRET), artists Nata Zizhchenko (ONUKA), Mykhaylo (ONLAKA) Oy Sound System), Irina Gorban (DahaBrakha), Ivan Dorn, sound producer Evgeny Filatov (The Maneken), pioneer Alexander Varenytsya (Many Waters), media manager Vitaliy Drozdov (TAVR Media, Heath Fm).

Sections:

 1. Show business from the 1990s to 2014
 2 .After the Euromaidan
 3. Problems of the Ukrainian concert market
 4. Music Prizes
 5. Ukrainian music television
 6. Ukrainian music online editions
 7. Quotas
 8. Ukrainian music and the West
 9. Ukrainian music in Russia
10. The battle for Ukrainian youth
11. What show business needs now