His face flashes frequently and intensely on the television screen. He is recognized on the street, he became a famous artist, because he was shot in a TV commercial. In the morning from the screen he persuades to buy dog food, in the afternoon advertises toothpaste, from which new teeth grow, in the evening the Kalashnikov vodka, which does not kill, but falls from its feet. And so every day. But after the demonstration of the import pills, what happened was incredible – he got pregnant! Becoming a victim of talentless advertising, the protagonist of the film gets into a lot of funny situations.